Microsoft: “Pride” [01:00]# An original spot designed to lift the self-esteem of PC users, and evidently intended as a riposte to the Apple spot depicting the PC as an overweight nerd. The most diverse individuals proclaim themselves to be PC users, proudly showing off the fact by demonstrating what it is that marks them out. Among them are countless celebrities, such as Bill Gates, actress Eva Longoria, and musician Pharell. Endline: “Windows. Life without walls.”