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Wieden + Kennedy, Portland

[3.95.090]

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“Jane” + “Dan” [01:00]# Two ambitiously made commercials that focus on the enrichment Microsoft software can provide. We see what look like children’s books, with the pages turning and showing animated pictures. Thus we learn about Jane on a plane, who has a brilliant idea and can realize it with the help of Microsoft’s Office software. The second spot features Microsoft’s Encarta program and depicts a man searching for the perfect hang gliding location. He ends up knowing a whole lot of things about geography and biology besides. Pay-Off: “Microsoft. Where do you want to go today?”

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"Jane" + "Dan" [01:00]# Two ambitiously made commercials that focus on the enrichment Microsoft software can provide. We see what look like children's books, with the pages turning and showing animated pictures. Thus we learn about Jane on a plane, who has a brilliant idea and can realize it with the help of Microsoft's Office software. The second spot features Microsoft's Encarta program and depicts a man searching for the perfect hang gliding location. He ends up knowing a whole lot of things about geography and biology besides. Pay-Off: "Microsoft. Where do you want to go today?"

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