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Hessa Al Sudairy, Senior Creative Director, Leo Burnett Middle East

Ali Chaaban (Nike x Vice project)
“This piece from Ali Chaaban is a reminder that reflecting your culture and environment within your own work will always give you an edge. Daring to be different is what makes you different. Not by elevating something that already exists somewhere else.”

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Hessa Al Sudairy, Senior Creative Director, Leo Burnett Middle East

Ali Chaaban (Nike x Vice project)
“This piece from Ali Chaaban is a reminder that reflecting your culture and environment within your own work will always give you an edge. Daring to be different is what makes you different. Not by elevating something that already exists somewhere else.”

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