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Migros

Advico Young & Rubicam (Y&R), Zurich

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Migros “Auto”, “Kühlschrank” + “Rolltreppe” [00:30]#
The fact that the Migros chain of supermarkets sell their goods at such reasonable prices that you cannot help stocking up on all kinds of stuff is dramatized in these commercials by showing what happens when people carry home the tons of stuff they buy at Migros: Escalators stop when shoppers bearing Migros shopping bags step onto them, cars are grounded when shopping bags are dumped in their boots, fridges get so heavy they crash right through the floor. Claim: “Migros. Simply more for your money.”

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Migros "Auto", "Kühlschrank" + "Rolltreppe" [00:30]# The fact that the Migros chain of supermarkets sell their goods at such reasonable prices that you cannot help stocking up on all kinds of stuff is dramatized in these commercials by showing what happens when people carry home the tons of stuff they buy at Migros: Escalators stop when shoppers bearing Migros shopping bags step onto them, cars are grounded when shopping bags are dumped in their boots, fridges get so heavy they crash right through the floor. Claim: "Migros. Simply more for your money."

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