![Migros](https://www.luerzersarchive.com/wp-content/uploads/1993/04/22045.jpg)
Migros
Advico Young & Rubicam (Y&R), Zurich
[4.93.111]
More Info
Migros “Katzenfutter”, “Versöhnung” + “Hunde” [00:30]# A cat turns into a monster when confronted with a certain kind of cat food. “You’d better buy cat food at Migros,” a super informs us. As well as vacuum cleaners, we later learn, for the one brought out to get rid of the mess made by the enraged cat sucks up the cat instead. In the second spot, plates are thrown from an apartment window from which we can deduce that a domestic dispute is in full swing. Super: “You’d better buy tableware at Migros.” Next, a flimsy nightshirt comes floating down, signaling reconciliation. Super: You’d better buy condoms at Migros. In the final spot, we are shown the result of not buying perfume or aftershave at Migros. In the final spot, we are shown the result of not buying perfume or aftershave at Migros. The scents selected by the man and the woman in this commercial make them inordinately attractive – to large groups of dogs.
- Client Migros
- Ad Agency Advico Young & Rubicam (Y&R), Zurich
- Art Director Mathias Babst
- Copywriter Hansjoerg Zuercher
- Production Company Wirz, Zurich
- Director Ernst Wirz
More: Advico Young & Rubicam (Y&R) Zurich
Lurzer’s Archive
Log In1/ 0
Images
Migros
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.