Miller
Young & Rubicam (Y&R), Chicago
[1.04.124]
More Info
Miller “Dominoes” (01:00) + “Epidemic” ((00:45)# Two unusual spots advertising Miller Brewing Company’s beer brand Miller Light. The first involves a gigantic dominoe-effect composed of hundreds of people. Until a guy at a bar stops the whole thing by stepping back. The second spot also features mass hysteria when everybody suddenly realizes that their “Light”-beer tastes of nothing. Except for the three guys who calmly continue to sip their Miller Light and wonder what all the fuss is about.
- Client Miller
- Ad Agency Young & Rubicam (Y&R), Chicago
- Art Director Jon Wyville
- Copywriter Dave Loew
- Production Company MJZ, London
- Director Debbie