Archive

Shop

Miller

Young & Rubicam (Y&R), Chicago

[1.04.124]

More Info

Miller “Dominoes” (01:00) + “Epidemic” ((00:45)# Two unusual spots advertising Miller Brewing Company’s beer brand Miller Light. The first involves a gigantic dominoe-effect composed of hundreds of people. Until a guy at a bar stops the whole thing by stepping back. The second spot also features mass hysteria when everybody suddenly realizes that their “Light”-beer tastes of nothing. Except for the three guys who calmly continue to sip their Miller Light and wonder what all the fuss is about.

More: Young & Rubicam (Y&R) Chicago

More: Miller

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Miller

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Miller "Dominoes" (01:00) + "Epidemic" ((00:45)# Two unusual spots advertising Miller Brewing Company's beer brand Miller Light. The first involves a gigantic dominoe-effect composed of hundreds of people. Until a guy at a bar stops the whole thing by stepping back. The second spot also features mass hysteria when everybody suddenly realizes that their "Light"-beer tastes of nothing. Except for the three guys who calmly continue to sip their Miller Light and wonder what all the fuss is about.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.