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Young & Rubicam (Y&R), Chicago

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Miller “Dominoes” (01:00) + “Epidemic” ((00:45)# Two unusual spots advertising Miller Brewing Company’s beer brand Miller Light. The first involves a gigantic dominoe-effect composed of hundreds of people. Until a guy at a bar stops the whole thing by stepping back. The second spot also features mass hysteria when everybody suddenly realizes that their “Light”-beer tastes of nothing. Except for the three guys who calmly continue to sip their Miller Light and wonder what all the fuss is about.

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Miller "Dominoes" (01:00) + "Epidemic" ((00:45)# Two unusual spots advertising Miller Brewing Company's beer brand Miller Light. The first involves a gigantic dominoe-effect composed of hundreds of people. Until a guy at a bar stops the whole thing by stepping back. The second spot also features mass hysteria when everybody suddenly realizes that their "Light"-beer tastes of nothing. Except for the three guys who calmly continue to sip their Miller Light and wonder what all the fuss is about.

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