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Miller High

Wieden + Kennedy, Portland

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Miller High “Bacon”, “Mayo”, [00:15]# “Trash Compactor” + “SUV” [00:30]
Errol Morris’s typically ironic docu-style elevates these spots into a realm of their own. Otherwise, the stance affected here – which can be summed up with pandering to “real” men’s baser instincts such as a love of greasy foods – and archly retro-statements such as “It’s hard to respect the French if you had to bail them out of two big ones in one century” might be somewhat hard to stomach outside less-than-enlightened Midwestern circles.

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Miller High "Bacon", "Mayo", [00:15]# "Trash Compactor" + "SUV" [00:30] Errol Morris's typically ironic docu-style elevates these spots into a realm of their own. Otherwise, the stance affected here - which can be summed up with pandering to "real" men's baser instincts such as a love of greasy foods - and archly retro-statements such as "It's hard to respect the French if you had to bail them out of two big ones in one century" might be somewhat hard to stomach outside less-than-enlightened Midwestern circles.

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