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Miller Lite
Leo Burnett, Chicago
[1.94.071]
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“Wiener Dogs,” “Miss Perfect Face-Off” + “Ski Jump” [00:30]#
“if you can combine great taste with less filling you can combine anything,” is the theme of these funny commercials for Miller Lite. What is combined in all of the spots are two very different types of TV programs. In “Wiener Dogs,” we see the incongruous combination of a drag race and a dog show, with pert dachshunds racing each other. “Miss Perfect Face-Off” combines a beauty pageant with a hockey match, and, finally, “Ski Jump” gives us the strange hybrid of an infomercial selling a particularly comfortable armchair with a ski jumping competition. The results of all of these have to be seen to be believed.
- Client Miller Lite
- Ad Agency Leo Burnett, Chicago
- Art Director Terry Baker
- Copywriter Dan Heagy
- Production Company Crossroads Films, Los Angeles
- Director Mark Story
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