Miller Lite
Boase Massimi Pollitt, London
[2.89.063]
More Info
Miller Lite “He Ain´t Heavy” [01:00]# Heavy grey characters in a band play the Hollie’s number “He ain’t heavy, he’s my brother”. Jolly man strolls down side walk. He escorts elderly woman across the street over his shoulder. He catches basketball, enters a playground game and dunks the ball – thanks to his teammates who have lifted him. His final stop is at a favorite pub he tosses his hat onto crowded bar – with a note pinned to it that reads “The Usual”. This wins the heart of the barmaid who serves him first – his pint of Miller Lite.
- Client Miller Lite
- Ad Agency Boase Massimi Pollitt, London
- Art Director John Webster
- Copywriter Frank Budgen
- Production Company Park Village, London
- Director Roger Woodburn
More: Boase Massimi Pollitt London
More: Miller Lite
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Miller Lite
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.