In a tongue-in-cheek swipe at competitor
Budweiser’s use of animal characters in
their commercials, this new campaign for
Miller Lite is playing essentially on the
internet, with the commercials being
designed to direct viewers to their site
(www.millerauditions.com). There, one
can watch lengthy auditions of a variety
of animals. The animals talk earnestly
about the pros and cons of acting in
commercials. Director Spike Jonze – of
“Being John Malkovich” fame and of the
Grand Prix-winning Ikea “Lamp” commercial
– apparently used real actors to
talk and then set their voices to the animatronic
animals.