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Miller Lite

Crispin Porter + Bogusky, Miami

[4.06.013]

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Miller Lite “Twist Off” (00:30) #
Miller Lite vs. Bud Light. In a court scene,
the young attorney is explaining how
fantastic the Miller Lite screw cap is,
noting that Bud Light has lost its flavour.
Yet his words are difficult to follow as
the judge is constantly to be heard hammering
in the background. Yet he is doing
so not to call for order in the courtroom
but in order to open the bottle of
Miller beer. The attorney advises him
that the cap is a screw top, causing
judge and the attorney to each repeat
what the other has just said: I know that
you knew I knew … Tagline: “All rise for
great taste.”

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Miller Lite “Twist Off” (00:30) # Miller Lite vs. Bud Light. In a court scene, the young attorney is explaining how fantastic the Miller Lite screw cap is, noting that Bud Light has lost its flavour. Yet his words are difficult to follow as the judge is constantly to be heard hammering in the background. Yet he is doing so not to call for order in the courtroom but in order to open the bottle of Miller beer. The attorney advises him that the cap is a screw top, causing judge and the attorney to each repeat what the other has just said: I know that you knew I knew ... Tagline: “All rise for great taste.”

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