Miller Lite
Alma DDB, Miami
[2.23.078]
More Info
MILLER LITE
The Good Shit # In a coy deconstruction of yesteryear’s often chauvinistic beer campaigns, this film features Broad City’s Ilana Glazer listing everything wrong (or sh*t) with past advertising. As a rebellion to years of bikini-clad women in beer commercials, Glazer shows these distasteful works being used for something tasteful … as they are mulched into fertilizer for hops.
- Client Miller Lite
- Ad Agency Alma DDB, Miami
- Creative Director Alvar Sunol, Christian Liu, Jorge Murillo, Alvar Suñol
- Art Director Gloria Martinez, Maia Swift, Vanessa Castaneda
- Copywriter Martín De Ferrari, Raquel Chisholm, Luis Nunez
- Production Company Strike Anywhere
- Director Pete Marquis
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