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Miller Lite
Ogilvy & Mather, New York
[1.02.014]
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Miller Lite : “Drop In” [00:30]# It´s embarassing when you catch a freind in the middle of an intimate conversation with his pets. Being interrupted in the middle of a romantic kiss by an answering machine message that was never meant for your gilrfdiend´s ears is embarassing, to say the least. In the third spot, a group of friends prove that Pavlov´s theories hold true not just for dogs. It is hard to enjoy a Miller Lite in peace when these guys are within earshot! In the fourth spot, a prophesy hitherto thought to be merely proverbial shows that it is no mere myth when hell actually does freeze over. As the shivering Prince of Hell (played by German actor Udo Kier) is assailed with snowballs, one of the pals back down on earth has just bought in a round of hellishly good beer. In spot five, meanwhile, the guy getting the hots fof the pretty woman at the bar involuntarily – yet quite literally! – comes up with a “flaming” good chat-up line.
- Client Miller Lite
- Ad Agency Ogilvy & Mather, New York
- Art Director Cabell Harris, Mike Boulla
- Copywriter Steve Covert
- Production Company Tool of North America, Santa Monica
- Director Erich Joiner
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