Miller Lite
Fallon, Minneapolis
[2.98.102]
More Info
“Arm Control” [01:00]# This commercial for Miller Lite is one in a series done by the team that also did the famous Diesel spots. In ironical fashion, and stylistically reminiscent of 70s reportages, it shows how the socially harmful reaction a test person suffers when confronted with Miller Lite can be turned into a positive statement.
- Client Miller Lite
- Ad Agency Fallon, Minneapolis
- Art Director Paul Malmstroem
- Copywriter Linus Karlsson
- Production Company Partizan, London
- Director Mats Lindberg