Milton Keynes
Cogent, London
[3.90.079]
More Info
Milton Keynes “A Wish” [01:30]# A small boy in the back of a car driving through London. He names each thing he sees: “A bus. A queue. A jam. A truck.” Then the car leaves the inner city chaos and enters a pastoral landscape. Subsequently the things the boy now names are more pleasant. “A tree. A cloud. A bike. A horse. Etc.” The pleasant surroundings finally induce the boy to say “I wish I lived here.” A spot that is part of a campaign for the town of Milton Keynes, trying to persuade people to move there.
- Client Milton Keynes
- Ad Agency Cogent, London
- Art Director Chris Hodgkiss
- Copywriter Pip Bishop
- Production Company Howard Guard Productions, London
- Director Howard Guard