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Milwaukee

Leo Burnett, Copenhagen

[1.05.126]

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Milwaukee “Pit Stop” (00:35) #
At a pit stop, everything has to
happen really fast. It’s a pity that the
service personnel in this spot don’t
seem to realize that. No wonder the
driver is throwing a tantrum. But real
chaos breaks out when one of the
garage hands attemps a wheel change.
Milwaukee’s power drills are so
powerful that the car performs a somersault
before coming to rest on its back
like a bug. Perhaps the driver could
have won the race after all if all power
tools were as fast and powerful as Milwaukee’s.

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Milwaukee “Pit Stop” (00:35) # At a pit stop, everything has to happen really fast. It’s a pity that the service personnel in this spot don’t seem to realize that. No wonder the driver is throwing a tantrum. But real chaos breaks out when one of the garage hands attemps a wheel change. Milwaukee’s power drills are so powerful that the car performs a somersault before coming to rest on its back like a bug. Perhaps the driver could have won the race after all if all power tools were as fast and powerful as Milwaukee’s.

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