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MINI

D'Adda, Lorenzini, Vigorelli, BBDO, Milan

[2.06.005]

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Another bid to sell the Mini as a fun
driving experience that is not all that far
removed from playing a videogame:
Two guys are seen driving down a –
mercifully – deserted desert road, zigzagging
like crazy although there are no
obstacles on the road. It is only when a
bug hits the windshield, leaving a big
splotch, and the guy in the passenger
seat turns to the driver saying: “Game
over! So sorry – my turn.” that we
understand what the unorthodox driving
style had been all about. Tagline: “Let’s
Mini.”

More: D’Adda Lorenzini Vigorelli BBDO Milan

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Another bid to sell the Mini as a fun driving experience that is not all that far removed from playing a videogame: Two guys are seen driving down a – mercifully – deserted desert road, zigzagging like crazy although there are no obstacles on the road. It is only when a bug hits the windshield, leaving a big splotch, and the guy in the passenger seat turns to the driver saying: “Game over! So sorry – my turn.” that we understand what the unorthodox driving style had been all about. Tagline: “Let’s Mini.”

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