MINI
D'Adda, Lorenzini, Vigorelli, BBDO, Milan
[2.06.005]
More Info
Another bid to sell the Mini as a fun
driving experience that is not all that far
removed from playing a videogame:
Two guys are seen driving down a –
mercifully – deserted desert road, zigzagging
like crazy although there are no
obstacles on the road. It is only when a
bug hits the windshield, leaving a big
splotch, and the guy in the passenger
seat turns to the driver saying: “Game
over! So sorry – my turn.” that we
understand what the unorthodox driving
style had been all about. Tagline: “Let’s
Mini.”
- Client MINI
- Ad Agency D'Adda, Lorenzini, Vigorelli, BBDO, Milan
- Art Director Pier Giuseppe Gonni , Anselmo Tumpic
- Copywriter Lorenzo Crespi , Nicola Lampugnani
- Production Company The Family, Milan
- Director John Dolan