MINI
Plantage Agentur für Kommunikation GmbH & Co. KG
[3.09.108]
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Mini Cabrio: “Duel” [00:30]# This series of spots for the new Mini Cabrio features top-down driving in the truest sense of the term, yet presented in a rather different light. Rather than the usual “sunshine and wind-in-your-hair” stuff, these commercials focus on the tougher side of the life of convertible drivers. Mud-slinging duels are fought out from the open-top cars, with less adventurous passengers being dumped by the roadside. And the top should, of course, never be closed – even when it rains. Super: “The new Mini Cabrio. Always open.“
- Client MINI
- Ad Agency Plantage Agentur für Kommunikation GmbH & Co. KG
- Art Director Johannes Jost , Janine Jales
- Copywriter Sven-Thore Kramm , Benjamin Schwarz , Martin Beswick
- Production Company Salt Berlin, Berlin
- Director Jason Schragger