MINI
Crispin Porter + Bogusky, Miami
[2.02.095]
More Info
Mini : “Bulldog” [00:45]# These three spots introduce the Mini to America. First, a British Bulldog ventures into the parking lot of a motel to get to know the little car that shares many similarities with the dog in terms of shape. The Bulldog moves behind the Mini to sniff the tailpipe and get better acquainted. In the second spot, a retro-hippie is driving through the desert, when he is stopped by a policeman. Huh? It is a British “bobby” who has stopped him to ask why he was driving on the wrong side of the road. The confused Mini driver then simply points out, “This is America man.” The third spot shows that the Mini, though small, is no clown car. It is fast and handles well even on the curviest of mountain roads.
- Client MINI
- Ad Agency Crispin Porter + Bogusky, Miami
- Art Director Andrew Keller
- Copywriter Bill Wright
- Production Company Harvest Films
- Director Baker Smith