Ministere du Travail et des Affaires Sociales
Euro RSCG, Paris
[3.97.113]
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Ministere du Travail et des Affaires Sociales [00:40]# Reminiscent of films of Jacques Demy such as “Les parapluies de Cherbourg,” a 60s attempt to revive the Hollywood musical in France, this spot from the French Ministry of Labour shows us a scene featuring a happy crowd of employees dancing around their boss who grants them an extra day off.
Pay-off: “The working world will never be like this – that´s why we´ll always need labour laws.”
- Client Ministere du Travail et des Affaires Sociales
- Ad Agency Euro RSCG, Paris
- Art Director Samuel Kadz
- Copywriter Alexandre Hervé
- Production Company Summertime
- Director Hervé Hiolle