Ministry Of Transport
Scholz & Friends, Berlin
[6.17.048]
More Info
Ministry of Transport “Sleeper”
A young boy appears to have peacefully nodded off on the backseat of a car and is being carefully released from his seatbelt by a man we at first take to be his father. Yet we then realize that his real father has had a serious accident due to speeding, and that this man is a paramedic carrying him off to a waiting helicopter. A Ministry of Transport film urging motorists to “slow down.”
- Client Ministry Of Transport
- Ad Agency Scholz & Friends, Berlin
- Creative Director Michael Winterhagen
- Art Director Sheryl Ann Hartmann
- Copywriter Jakob Cantz
- Production Company Element E, Hamburg
- Director Peter Dietrich
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