Mira “The Crawler”#
Mira service dog owners are often denied access to public places because of their dogs, so the company decided to make this dramatic ad to illustrate how crucial helping “tools“ are in everyday life for people with disabilities. We see a man crawling through a grocery store, struggling to reach for a bag of bread. Nobody appears to be bothered despite the man obviously being in pain. He eventually crawls out to get into his wheelchair, waiting for him outside the door – just like service dogs when not allowed in.