Mobil Chile
Porta, Santiago de Chile
[4.23.144]
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MOBIL CHILE
The Other Race #
Using a strong visual metaphor of rally racing to describe the race to detect and stop cancer, Mobil urges women to do regular self- examination during breast cancer month. The hopeful statistic that ends the video, that nine out of ten women who detect breast cancer at an early stage overcome it, highlights the importance of the campaign.
- Client Mobil Chile
- Ad Agency Porta, Santiago de Chile
- Creative Director Felipe Porte, Juan Schacht
- Art Director Benjamín Sánchez
- Copywriter Julio Salazar
- Production Company Triciclo Films
- Director Matías Montecinos