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MoMa (The Museum of Modern Art)
TAXI, New York
[4.09.044]
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MoMa: “I See” [01:30]# A visitor to a museum is standing skeptically in front of a sculpture, the audio guide plugged into his ear. Following the usual standard expressions explaining the work of art, the voice on the recording begins to tell him about the origins of the work. The man discovers parallels between himself and the artist, and this generates in him an interest to develop a better understanding of the sculpture. MoMa brings artworks and their beholders closer. Super: “I see. MoMa.”
- Client MoMa (The Museum of Modern Art)
- Ad Agency TAXI, New York
- Art Director Paul Lavoie
- Copywriter Paul Lavoie, Cami Delavigne
- Production Company Knowmore, U.S.A.
- Director Azazel Jacobs
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