MoneySuperMarket “Money Calm Bull” MoneySuperMarket has launched a new TV advert and multi-media campaign introducing the Money Calm Bull. The campaign builds on last year’s rebrand, which highlighted the feeling of calm you can get from knowing your bills are under control with MoneySuperMarket. The spot opens with the Money Calm Bull walking very calmly through a china shop, followed by a number of escalating, anxiety-inducing scenarios, from a chaotic kids’ birthday party and an army boot camp, to a fishing trawler in a storm. The spot culminates in the Money Calm Bull serenely riding an asteroid heading for Earth.