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Mother’s Choice
Bates 141, Hong Kong
[3.04.170]
More Info
Mother’s Choice “Argument” (00:30)# A girl and a boy have an argument in the first spot. They’re obviously a couple. But the argument is not about the usual kind of relationship issue, although we quickly gather that it’s about an unwanted pregnancy. But this time there’s been a role reversal. In the second spot, the aggressive boy is turned into the girl, as if there were twins arguing now, the statement being that girls should enhance their self-esteem. True to the motto: Don’t be your own worst enemy. A campaign for Mother’s Choice, an organization predominantly engaged in fighting unwelcome teenage pregnancies.
- Client Mother's Choice
- Ad Agency Bates 141, Hong Kong
- Art Director Joseph Mok
- Copywriter Barbara Fu, Iris Lo
- Production Company Nicetop Independent, Hong Kong
- Director Fruit Chan
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