Motor Neurone Disease Association / In-House, Northampton
Saatchi & Saatchi, London
[6.89.045]
More Info
Copy: Every day I am more helpless as my muscles waste away. There is no cure for my disease and no hope for me but I want there to be hope for others. Please send a donation to help people to live with MND and to pay for research.
(The photograph of the man was printed with a special kind of link and faded away to nothing in the course of three weeks.)
- Client Motor Neurone Disease Association / In-House, Northampton
- Ad Agency Saatchi & Saatchi, London
- Art Director Matt Ryan
- Copywriter Peers Carter
- Photographer James Cotier
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