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Motorola

Abbott Mead Vickers (AMV) BBDO, London

[4.07.001]

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Motorola Motorizer Z8 “The Journey” (01:00) #
The breakneck horseback ride featured
in “The Journey” takes us through virtually all film genres of yesteryear and
today. These range from a silent movie
through to a cartoon, from an Indian
with a tomahawk through to a highspeed chase with a police vehicle, and
ending on a rider dressed science-fiction
style who is fleeing from a blaze. The
pay-off – “Hello high resolution. Hello
Motorola.” – refers to the screen of the
new Motorola mobile phone, which
boasts a resolution that is so amazing
one can watch entire movies on it.

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Motorola Motorizer Z8 “The Journey” (01:00) # The breakneck horseback ride featured in “The Journey” takes us through virtually all film genres of yesteryear and today. These range from a silent movie through to a cartoon, from an Indian with a tomahawk through to a highspeed chase with a police vehicle, and ending on a rider dressed science-fiction style who is fleeing from a blaze. The pay-off – “Hello high resolution. Hello Motorola.” – refers to the screen of the new Motorola mobile phone, which boasts a resolution that is so amazing one can watch entire movies on it.

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