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Motorola

Neo@Ogilvy & Mather, Beijing

[5.07.001]

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Motorola “Hakko” (00:60) #
A dark-haired guy lying half-naked on the
floor, caught up in kilometres of tangled
black wires, with crows circling outside the
open window. Aficionados of comic series
“The Crow” will be aware of the many references here. Outside, a pitch-black night.
Being bound by the cables, the protagonist is unable to reach for his cell phone.
Finally, however, he makes it and, as in
“The Crow,” the wires are whipped up
through the room, turning into birds,
finally whooshing off out into the gloom of
the night outside. Reason enough, in
other words, for a few somersaults, breakdance and full 3D sound. Pay-off: “Hello
wireless music. Hello Motorola.”

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Motorola “Hakko” (00:60) # A dark-haired guy lying half-naked on the floor, caught up in kilometres of tangled black wires, with crows circling outside the open window. Aficionados of comic series “The Crow” will be aware of the many references here. Outside, a pitch-black night. Being bound by the cables, the protagonist is unable to reach for his cell phone. Finally, however, he makes it and, as in “The Crow,” the wires are whipped up through the room, turning into birds, finally whooshing off out into the gloom of the night outside. Reason enough, in other words, for a few somersaults, breakdance and full 3D sound. Pay-off: “Hello wireless music. Hello Motorola.”

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