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Motorola

Diamond Ogilvy & Mather, Seoul

[3.09.101]

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Motorola: “RAZRLuk” [00:30]# In this spot, a variety of people are asked about their style. One says she prefers the French look while another favors the “baggy look.” Other preferences named include the punk look and ethno look – styles that can be espoused by any fashion-conscious person. Yet only one names the Minsuk look, for Minsuk is a style unto itself. Everyone who owns the new Motorola RAZRLúk therefore also professes to have their very own style. Super: “Your Look. RAZR Lúk.”

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Motorola: "RAZRLuk" [00:30]# In this spot, a variety of people are asked about their style. One says she prefers the French look while another favors the “baggy look.” Other preferences named include the punk look and ethno look – styles that can be espoused by any fashion-conscious person. Yet only one names the Minsuk look, for Minsuk is a style unto itself. Everyone who owns the new Motorola RAZRLúk therefore also professes to have their very own style. Super: “Your Look. RAZR Lúk.”

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