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Mountain Dew

BBDO, New York

[3.03.136]

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Mountain Dew “Animated” (01:00)# This spot copies the dramatic structure of Warner Brothers’ famous Wile E. Coyote & Road Runner cartoons, only that in this case the object of desire is a can of Mountain Dew. In all other respects, the pursuers are plagued by the same mishaps as the indefatigable Wile E. Coyote. Crashing into rock faces or being dragged through town are apparently not that much of a deterrent when trying to get at the sought-after beverage. Life’s more fun when it’s animated…

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Mountain Dew "Animated" (01:00)# This spot copies the dramatic structure of Warner Brothers' famous Wile E. Coyote & Road Runner cartoons, only that in this case the object of desire is a can of Mountain Dew. In all other respects, the pursuers are plagued by the same mishaps as the indefatigable Wile E. Coyote. Crashing into rock faces or being dragged through town are apparently not that much of a deterrent when trying to get at the sought-after beverage. Life's more fun when it's animated...

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