Mountain Dew
TBWAChiatDay, New York
[2.20.106]
More Info
Mountain Dew “As Good As The Original” To promote the sugar free version of their drink, Mountain Dew reimagined a scene from the classic Warner Bros. movie “The Shining”. Casting Bryan Cranston and Tracee Ellis Ross as the protagonists made this Super Bowl ad a hilarious one. The famous “Here’s Johnny”-scene is recreated with a slight twist, as good as the original – just like the claim of Mountain Dew’s new beverage.
- Client Mountain Dew
- Ad Agency TBWAChiatDay, New York
- Creative Director Julia Neumann, Chris Beresford-Hill, Amy Ferguson
- Art Director Ashley Veltre
- Copywriter Christopher Santaiti
- Production Company MJZ, Los Angeles
- Director Tom Kuntz
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