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Mr. Ricky Brasil

Ogilvy & Mather, São Paulo

[5.18.002]

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Magazine Forbes Brazil and technology companies Nexo and Notan employed artificial intelligence to help show how complex and pervasive the face of Brazilian corruption actually is by creating a personified image of it called “filthy billionaire Ric Brasil.” The aim of the exercise is to raise public awareness of the scale of corruption and to urge people to join the fight to oppose it.

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Magazine Forbes Brazil and technology companies Nexo and Notan employed artificial intelligence to help show how complex and pervasive the face of Brazilian corruption actually is by creating a personified image of it called “filthy billionaire Ric Brasil.” The aim of the exercise is to raise public awareness of the scale of corruption and to urge people to join the fight to oppose it.

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