This campaign is part of the online selection for issue 229.

Mt. Rose wanted people to see skiing through a different lens—one that went beyond the thrill of the sport to reveal its deeper impact on the mind and soul. They set out to replace the usual view with a fresh perspective, much like looking through a pair of rose-colored goggles, where skiing isn’t just an activity but a transformative experience. From the crisp mountain air to the rush of carving through fresh powder, they aimed to show how skiing at Mt. Rose renews the spirit, clears the mind, and offers a sense of pure, elevated joy.