MTV “Bloody Mary” (00:35)#
Commercials different to most “Don’t Drink and Drive” campaigns in which Saatchi & Saatchi tries, with the help of MTV, to inject humour into the problem. In the first spot, our man has his “bloody” fun with three girls at once. In the second, it’s three Afro-Americans in Russian uniforms. So there it is: the only safe way to enjoy as many Bloody Marys or Black Russians as you want and still drive home safely.