MTV
Mother, London
[2.03.155]
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MTV “Mountain” (00:30)#
In these spots, MTV has come up with a humorous way of treating the subject of Aids prevention without ever mentioning sexuality. In the first one, a young man tries to enjoy his freedom by taking a ride in a roller coaster without securing the savety bar. The second spot is about two mountain-climbers, one of which really wants that kick of climbing without a rope. Both cases end fatally, of course ……
- Client MTV
- Ad Agency Mother, London
- Art Director Kim Gehrig
- Copywriter Caroline Pay
- Production Company @Radical.Media
- Director Mike Franzini
More: Mother London
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