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McCann, Bucharest

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MTV “Nunta” (00:40) + “Caine” (00:35) #
One of MTV Romania’s primary motivations
is apparently the desire to be
accepted as a national TV station rather
than some Anglo-American import.
Which is why this spot eschews overdone
American or British pop stars and
relies instead on charming Balkan
touches. In the first spot, a country
wedding culminates in a nasty fight, and
in the other a farmer is completely absorbed
in his observation of the mating
rituals of a couple of dogs.

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MTV “Nunta” (00:40) + “Caine” (00:35) # One of MTV Romania’s primary motivations is apparently the desire to be accepted as a national TV station rather than some Anglo-American import. Which is why this spot eschews overdone American or British pop stars and relies instead on charming Balkan touches. In the first spot, a country wedding culminates in a nasty fight, and in the other a farmer is completely absorbed in his observation of the mating rituals of a couple of dogs.

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