MTV
Young & Rubicam (Y&R), New York
[3.07.042]
More Info
MTV, Staying-Alive.org “Condom Vs. Aids” (01:00) #
The latest spot from Aids initiative Staying Alive, created in association with MTV,
features a scurrilous competition between
a condom and the Aids disease, as personified by two figures challenged to
prove their mettle in three disciplines: falcon calling contest, guacamole challenge,
and billiards. The clear winner to emerge
from the battle against “Aids” is, without
any shadow of a doubt, the condom.
- Client MTV
- Ad Agency Young & Rubicam (Y&R), New York
- Art Director Jeff Blouin
- Copywriter John Battle
- Production Company Harvest Films
- Director Peter Martin
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