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MTV
DLKW Lowe, London
[2.10.135]
More Info
MTV: “Lethal Weapon” [01:10]# Several attractive men are seen standing in front of a camera, each of them in turn extolling the virtues of his manhood, saying how great it is and how big, and how women are always so impressed. They use names such as “rocket in the pocket,” “beef bayonet,” and “ladykiller.” The guys are, quite obviously, really proud of their “lethal weapon.” Sadly, however, they are not at all wrong to use such a term. Super: “Lethal Weapon? You might be right. Globally most HIV transmission is heterosexual. Use a condom.”
- Client MTV
- Ad Agency DLKW Lowe, London
- Art Director Ed Morris
- Copywriter Ed Morris
- Production Company Rattling Stick, London
- Director Ed Morris
More: DLKW Lowe London
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