MTV Switch
180, Amsterdam
[6.08.133]
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MTV Switch: “Green Song” [00:30]# In “Green Song,” MTV is protesting against what has commonly become known as “greenwash” – marketing for products purported to be environmentally friendly. In the spot, an odd-looking creature resembling a bean from whose head smoking chimneys sprout is supporting the discovery of the right solutions to combat climate change. Not everything claiming to be green actually does protect the environment.
- Client MTV Switch
- Ad Agency 180, Amsterdam
- Art Director Rosita Rawnsley-Mason
- Copywriter Hal Kirkland, Stacey Lee
- Production Company Rokkit, London
- Director Michael Reissinger
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