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MTV Switch

Leo Burnett, Buenos Aires

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MTV Switch: “Boss” [01:30]# A section head is showing his business partner around the company, courteously introducing him to his staff. Barely has the visitor left the open-plan office when the boss’s mood changes dramatically. Without reason, he humiliates two employees in front of the rest of the staff. Come the evening, he puts on his helmet, gets on his bike and rides home. Pay-off: “Even the worst person in the world needs the world. The use of non polluting vehicles helps stop global warming.”

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MTV Switch: "Boss" [01:30]# A section head is showing his business partner around the company, courteously introducing him to his staff. Barely has the visitor left the open-plan office when the boss’s mood changes dramatically. Without reason, he humiliates two employees in front of the rest of the staff. Come the evening, he puts on his helmet, gets on his bike and rides home. Pay-off: "Even the worst person in the world needs the world. The use of non polluting vehicles helps stop global warming."

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