Mumsnet.com is an online platform set up by parents for parents, a community offering advice, support, and knowledge from all
areas of life of relevance to parents.

Dave Bedwood: “Our agency fell foul of this site a year ago for a campaign we did on Facebook. The remarkable thing is the power
the internet affords people. A group of mums (my wife is in such a group) chatting in a cafe would just be ‘nattering.’ Give them a
site and they’ll bring the government down.”