Mun2 “Quiz Show” (00:45) #
In its new “Check your balance” campaign, bilingual cable network Mun2 confronts young Latinos with the question,
“Are you becoming too gringo?” This particular spot, for example, introduces us to
a young quiz-show contestant answering
geography questions who appears to
know no other countries apart from the
USA. When asked which country Rio de
Janeiro is in, he proudly replies, to the astonishment of the show’s host: “New
Kansas.” With a daily dose of Latino
broadcaster Mun2 – shown here as a pill
that spreads throughout the entire body
– the young Latino knows his way around
not just one, but two countries. Pay-off:
“The daily Latino dose you need.