My Black Is Beautiful “Change The Words”#
Words can be very powerful in shaping both our own perceptions and those of others, and the word “black” in particular seems to evoke many negative attributes. This cutely animated spot therefore shows a black girl struggling to come to grips with all these bad associations. That, says P&G, has to be changed, and it is now urging us to redefine “black” on it new “My Black Is Beautiful” platform. Pay-off: “Words matter.”