Nando’s “Ramadan Kareem” (00:30) #
In this amusing spot from Saudi Arabia,
fast-food chain Nando’s shows just how
much self-discipline a young Muslim
needs to summon up in order to avoid
devouring his food “too early.” Chicken
in hand and mouth already wide open,
he stares into the setting sun, yet without allowing himself to take that muchwished-for bite. A strange sight indeed –
yet his name at the end of the commercial, which aired during the Muslim
period of fasting, reveals all: “Ramadan
Kareem.”