The main objective of US non-profit environmental organization the “National Audubon Society” is the protection of avian species.
On its Facebook page, the NGO invites birders to take part in an interactive game in which they are challenged to post as many
photos as they can of species sighted by them.

Will McGinness: “This spring, the National Audubon Society released birds all over the internet and invited users to engage in
‘virtual birding.’ Including a gaming aspect that encouraged people to compete against their friends to spot the
most birds, the campaign educated the user on bird preservation in an engaging way and brought a little nature
to your desktop.”