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NatWest

TBWA, London

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NatWest “Escape,” “Cash Machines,” + “Mr.Lucky” [01:00]+ “Mortagages” [00:40]# These animated commercials demonstrate the specific benefits available to NatWest costumers using animation. The first ad for example – done as a pastiche of a 60s film trailer – shows people “breaking away” from their office routines, climbing through emergency exits, parachuting from office towers, etc, all to start their own business.
Another spot highlights the fact that NatWest has more cash machines available than any other bank.

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NatWest "Escape," "Cash Machines," + "Mr.Lucky" [01:00]+ "Mortagages" [00:40]# These animated commercials demonstrate the specific benefits available to NatWest costumers using animation. The first ad for example - done as a pastiche of a 60s film trailer - shows people "breaking away" from their office routines, climbing through emergency exits, parachuting from office towers, etc, all to start their own business. Another spot highlights the fact that NatWest has more cash machines available than any other bank.

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