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NatWest
Bartle Bogle Hegarty (BBH), London
[3.96.098]
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NatWest “City Pt.I” [01:00] + “Country Pt. 2” [00:50]# The first two spots from a campaign for the National Westminster Bank and their mortgage services which takes the form of a soap opera, albeit with a touch of contemporary kitchen-sink realism. In the first commercial filmed in black and white, we meet a family living in a grubby urban setting, in other words less than ideal living conditions. The only ray of hope in the dreary atmosphere materializes when we glimpse a Nat-West brochure on the seat of the father’s car. The second commercial is in color and the family is taking a trip to the country. Where, of course, they fall in love with a cottage and the rest is the predictable stuff commercials for this kind of mortgage service are made of.
- Client NatWest
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Graham Watson
- Copywriter Bruce Crouch
- Production Company Spirit Films, London
- Director Simon Cheek
More: Bartle Bogle Hegarty (BBH) London
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