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Nedbank

NetWork BBDO, Hyde Park, Johannesburg

[3.07.012]

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Nedbank “Shopping” (00:50) #
Nedbank supports, for all those opening a
NedSave Children’s affinity youth account,
underprivileged children in South Africa,
donating a part of the money spent with
the card to the Nelson Mandela Children’s
Fund. In this commercial, a little girl and
her friends present their “shopping list”
of items they want viewers to pick up for
them. What the kids, happily hopping
around each other, need most are milk,
shoes, or curtains. Yet ash-blonde hair
colour is another wish they express – “Because I am worth it,” as one little girl puts
it. Pay-off: “Help the kids, just by going
shopping. Nedbank.

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Nedbank “Shopping” (00:50) # Nedbank supports, for all those opening a NedSave Children’s affinity youth account, underprivileged children in South Africa, donating a part of the money spent with the card to the Nelson Mandela Children’s Fund. In this commercial, a little girl and her friends present their “shopping list” of items they want viewers to pick up for them. What the kids, happily hopping around each other, need most are milk, shoes, or curtains. Yet ash-blonde hair colour is another wish they express – “Because I am worth it,” as one little girl puts it. Pay-off: “Help the kids, just by going shopping. Nedbank.

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