The Society for the Prevention of Cruelty to Animals (SPCA) Singapore is unveiling a powerful new campaign titled “Neglect Hides in Plain Sight” to address the alarming 174% rise in animal neglect cases in Singapore since the pandemic, with cats, rabbits, and small pets such as hamsters being among the most affected.

Developed in collaboration with Leo Burnett Singapore, the work is designed to raise public awareness of this hidden crisis and encourage the community to take action and give these pets the attention they deserve.

The key visuals were developed in partnership with the renowned studio Illusion CGI Studio, running across different printed, out-of-home and digital channels, emphasising how neglect can manifest and escalate if left
unchecked.